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ad-library-teardown

Practical AI agent skills for social media research, powered by ScrapeCreators.

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项目 README

来源文件:README.md

抓取于 2026年8月29日

Social Media Research Skills for AI Agents

Practical AI agent skills for social media research, powered by ScrapeCreators.

These skills help agents find outlier posts, mine comments, summarize transcripts, tear down competitors, analyze ad libraries, and turn public social data into useful business artifacts.

This is not just endpoint routing. The goal is to give your AI agent complete research workflows it can run across TikTok, Instagram, YouTube, Reddit, X/Twitter, LinkedIn, Facebook, Threads, Bluesky, Pinterest, Rumble, ad libraries, and more.

Install

npx skills add ScrapeCreators/social-media-research-skills

Works with Claude Code, Cursor, OpenAI Codex, GitHub Copilot, Gemini CLI, Windsurf, VS Code, and other agents that support the Agent Skills spec.

Setup

Set your ScrapeCreators API key:

export SCRAPECREATORS_API_KEY=sk_...

Get a key at scrapecreators.com.

Available Skills

SkillUse it when you want to...Output
outlier-post-finderFind posts, reels, shorts, tweets, or videos that beat a creator's baselineOutlier table, repeatable patterns, hooks to steal
transcript-intelligenceAnalyze video transcripts from TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Rumble, or RedditSummary, hooks, claims, quotes, content atoms
comment-miningMine comments for questions, objections, pain points, product ideas, and audience languageVOC report, themes, quotes, content ideas
competitor-social-researchCompare competitors' social strategy and find what is workingCompetitor brief, content pillars, gaps, recommendations
ad-library-teardownAnalyze active Meta, Google, and LinkedIn adsMessaging angles, hooks, CTAs, offers, test ideas
trend-discoveryFind trending topics, hashtags, sounds, posts, and short-form formats in a nicheTrend brief, evidence table, suggested content angles
influencer-prospectingBuild creator or influencer prospect lists from public social dataProspect CSV/table, fit score, outreach notes
audience-researchEvaluate creator or brand audience fit from public profile and demographic signalsAudience-fit report, market/country notes, confidence labels
social-listening-briefResearch what people are saying about a brand, topic, product category, or nicheMulti-source brief, themes, cited examples, sentiment caveats
product-demand-researchValidate product ideas and find pain points from social posts, comments, and RedditDemand signals, pains, objections, exact language, ideas
creator-profile-teardownAnalyze why a creator or brand account works and what to copyPositioning teardown, content pillars, outliers, playbook
content-repurposingTurn social videos, transcripts, and posts into reusable content assetsLinkedIn posts, X threads, scripts, newsletter/blog ideas
scrapecreators-apiRoute a raw scraping/fetching request to the right ScrapeCreators endpointAPI calls, endpoint references, pagination guidance

Example Prompts

Find the outlier posts for @starterstory on YouTube Shorts from the latest page of videos.
Analyze the transcripts from these 12 TikToks and pull out the best hooks, claims, and reusable content angles.
Mine the comments on this viral Instagram Reel. I want objections, questions, buying intent, and exact audience language.
Compare these five brands on TikTok and Instagram. What formats and topics are working for each one?
Tear down the active Facebook, Google, and LinkedIn ads for this competitor. Give me hooks, offers, CTAs, and what to test.

How the Skills Work Together

scrapecreators-api
        │
        ▼
social research workflows
 ├─ outlier-post-finder
 ├─ transcript-intelligence
 ├─ comment-mining
 ├─ competitor-social-research
 ├─ ad-library-teardown
 ├─ trend-discovery
 ├─ influencer-prospecting
 ├─ audience-research
 ├─ social-listening-brief
 ├─ product-demand-research
 ├─ creator-profile-teardown
 └─ content-repurposing

The workflow skills should use scrapecreators-api as the data layer when they need endpoint details. Each workflow produces a useful artifact, not just raw JSON.

Design Principles

  1. Workflow-first, API-second — users ask for a business outcome, not an endpoint.
  2. Public-data only — ScrapeCreators extracts public social data. Do not promise logged-in/private data.
  3. Cited outputs — include source URLs for posts, videos, ads, and comments whenever possible.
  4. Baseline-aware analysis — judge performance against a creator's own normal performance, not only raw vanity metrics.
  5. Exact language matters — preserve useful comments, hooks, captions, and transcript quotes verbatim.
  6. Keep outputs actionable — end with patterns, recommendations, test ideas, or a CSV when useful.

Links

测试与质量

中风险

  • 来源需自行核对维护者身份。
  • 包含脚本或命令调用,安装前请复核。
  • 未检测到明显外部权限要求。
  • 未检测到高风险命令。
  • 扫描发现:1 条。

Codex — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库:git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. 将 "skills/ad-library-teardown" 文件夹复制到 Codex 的 skills 目录中。
  4. 重启 Codex 让新的 skill 生效。

Codex — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Codex 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Codex 让新的 skill 生效。

Claude Code — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库:git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. 将 "skills/ad-library-teardown" 文件夹复制到 Claude Code 的 skills 目录中。
  4. 重启 Claude Code 让新的 skill 生效。

Claude Code — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Claude Code 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Claude Code 让新的 skill 生效。

Cursor — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库:git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. 将 "skills/ad-library-teardown" 文件夹复制到 Cursor 的 skills 目录中。
  4. 重启 Cursor 让新的 skill 生效。

Cursor — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Cursor 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Cursor 让新的 skill 生效。

GitHub Copilot — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库:git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. 将 "skills/ad-library-teardown" 文件夹复制到 GitHub Copilot 的 skills 目录中。
  4. 重启 GitHub Copilot 让新的 skill 生效。

GitHub Copilot — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 GitHub Copilot 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 GitHub Copilot 让新的 skill 生效。

Windsurf — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库:git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. 将 "skills/ad-library-teardown" 文件夹复制到 Windsurf 的 skills 目录中。
  4. 重启 Windsurf 让新的 skill 生效。

Windsurf — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Windsurf 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Windsurf 让新的 skill 生效。
查看 SKILL.md 原文
name: ad-library-teardown
description: Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
allowed-tools: Bash, Read, Write, WebFetch

version: 1.0.0
author: ScrapeCreators
license: MIT
homepage: https://scrapecreators.com
repository: https://github.com/ScrapeCreators/social-media-research-skills
metadata:
  openclaw:
    requires:
      env:
        - SCRAPECREATORS_API_KEY
    primaryEnv: SCRAPECREATORS_API_KEY
    homepage: https://scrapecreators.com
    tags:
      - social-media
      - research
      - scrapecreators

Ad Library Teardown

Overview

Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.

When to Use

Use this skill when the user asks to:

  • analyze a competitor's active ads
  • search Meta/Facebook, Google, or LinkedIn ad libraries
  • extract ad hooks, CTAs, claims, offers, and landing page angles
  • compare ad messaging across competitors
  • summarize video ad transcripts
  • generate ad test ideas from competitor ads

Data Sources

Ad librarySearch/list endpointDetail endpointTranscript endpoint
Meta/Facebook/v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies/v1/facebook/adLibrary/ad/v1/facebook/adLibrary/ad/transcript
Google/v1/google/adLibrary/advertisers/search, /v1/google/company/ads/v1/google/adn/a
LinkedIn/v1/linkedin/ads/search/v1/linkedin/adn/a

Workflow

  1. Find the advertiser

    • Use company search endpoints when the user provides only a brand name.
    • Use domain/advertiser/page IDs when available.
  2. Fetch active ads

    • Prefer active ads unless the user asks for historical analysis.
    • Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
  3. Fetch details for representative ads

    • Enrich the ads with detail endpoints.
    • For video Meta ads, fetch transcripts when available.
  4. Cluster messaging Group ads by:

    • pain point
    • persona
    • offer
    • proof/social proof
    • feature/benefit
    • objection handled
    • comparison/alternative angle
    • urgency/discount
  5. Extract swipeable elements

    • hooks
    • headlines
    • primary text patterns
    • CTAs
    • claims
    • offers
    • visual/creative concepts
  6. Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.

Output Format

# Ad Library Teardown: {brand}

## Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:

## Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|---|---|---|

## Hooks and Headlines Swipe File
- "..."
- "..."

## Offers and CTAs
| Offer | CTA | Platform | Example |
|---|---|---|---|

## Video Transcript Notes
- [Ad](url): summary, hook, best quote

## What They Appear to Be Testing
1. ...
2. ...

## Recommended Tests for Us
1. ...
2. ...
3. ...

## Sources
- [Ad](url)

Common Pitfalls

  • Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it.
  • Do not ignore repeated ads. Repetition is often a useful signal.
  • Do not invent spend, conversion rate, or targeting unless public data includes it.
  • Do not skip video transcripts when the user asks for hooks or messaging from video ads.

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