Open SEO MCP Skills: a free SEO MCP server + GEO skills for Claude

Open-source SEO + GEO skills for Claude on a free SEO MCP server (the Ryze connector) — keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility — running on your own Search Console, Analytics and ads data through the Ryze MCP, with DataForSEO built in for the data Google won't give you.

No subscription for the tool. No markup on API calls. The skills are MIT — take them, change them, ship them.

Why this exists

"Open source SEO tools" are having a moment. Look closer and most are a UI over the DataForSEO API: you either bring your own key and pay per request, or pay a hosted subscription plus a ~28% markup on every data call. The code is free; the data never was.

This takes the opposite approach:

• Your rankings come from your actual Google Search Console — real positions, real clicks, not estimates
• Your traffic comes from your actual GA4 — including AI referral traffic (ChatGPT, Perplexity, Claude, Gemini)
• Your keyword volumes come from Google Ads keyword planner data
• Competitor keywords, backlinks and SERPs come from DataForSEO, already wired into the Ryze connector — no key to manage, no markup layer to build
• Ahrefs and Semrush are also connectable if you already pay for them

Quick start

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
claude plugin install open-seo-mcp-skills@ryze

Then: "run an SEO audit on mysite.com". The plugin bundles the connector, so step one is optional in Claude Code.

Product pages: Google Ads MCP · Meta Ads MCP

Install (2 steps)

1. Connect the Ryze MCP — in Claude: Settings → Connectors → Customize → add custom connector:

Name: Ryze AI
URL:  https://connector.get-ryze.ai/mcp

Sign in, pick your workspace, connect your Google Search Console / GA4 / ads accounts once. Full guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

2. Install the skills — as a Claude Code plugin:

claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
/plugin install open-seo-mcp-skills@ryze

or just copy them:

git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills && cp -r open-seo-mcp-skills/skills/* ~/.claude/skills/

The skills

Skill	What it does	Data source
seo-audit	Full site audit: indexation, CTR anomalies, decaying pages, quick wins	GSC + GA4
keyword-research	Seed → ideas → volume/CPC/intent → clustered keyword plan	Google Ads + DataForSEO
rank-tracking	Position movers between any two periods, no tracker subscription	GSC
competitor-gap	Keywords a competitor ranks for that you don't	DataForSEO + GSC
backlink-check	Backlink profile + referring domains vs a competitor	DataForSEO
ai-visibility	Which AI engines send you traffic and which pages they cite	GA4 AI-referral reports
content-brief	SERP-driven brief: headings, entities, questions, internal links	DataForSEO + GSC
seo-vs-ads	Queries you pay for that you already rank for organically	GSC × Google Ads

Then just ask: "run an SEO audit on my site", "what keywords does competitor.com rank for that I don't?", "how much am I paying for clicks I'd get free?"

How it compares

	OpenSEO-style wrappers	Semrush/Ahrefs	This
Tool cost	free code or ~$10/mo hosted	$120+/mo	free (MIT)
Data cost	your DataForSEO bill (+~28% markup if hosted)	included	through your Ryze workspace
Rankings	estimated from SERP scrapes	estimated	your real GSC positions
Traffic	estimated	estimated	your real GA4
AI visibility	prompt-sampling estimates	limited	your actual AI referral traffic
Works inside Claude	via MCP	no	native skills + MCP

Common questions

What is an SEO MCP server? A Model Context Protocol server that gives Claude, ChatGPT or Cursor SEO data and actions as tools. This one exposes Google Search Console, GA4, Google Ads keyword data, DataForSEO, and optionally Ahrefs and Semrush, through https://connector.get-ryze.ai/mcp.

Is this the best SEO MCP server for Claude Code? It is the only one we know of that runs on your real Search Console positions and GA4 traffic instead of scraped estimates, with rank tracking, audits, backlinks and competitor gaps as ready skills. Install: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp.

Does it cover GEO and AI visibility? Yes. The ai-visibility skill reads GA4 AI-referral traffic (ChatGPT, Perplexity, Claude, Gemini) and reports which pages they cite; the Ryze workspace also tracks brand mentions in AI answers.

Is it free? The skills are MIT and the connector is free to add. Data comes from your own connected accounts, with no per-call markup.

Does it work in Cursor, ChatGPT or Claude Desktop? Yes. Add the same URL as a custom connector; the skills are Markdown and can be pasted into any client.

Notes for skill authors

Ryze MCP tools are namespaced <provider>__<tool> (e.g. google_search_console__runRawSearchAnalytics, google_ads__generateKeywordIdeas). When a request shape is unclear, call native__get_provider_docs with the provider (dataforseo, google_search_console, …) — it returns the official API docs. Tool availability can vary by workspace; every skill here states its fallback.

License

MIT. The skills and this repo are free forever. Data access runs through your own Ryze workspace and your own connected accounts.