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conversion-path-analysis

Claude Skills for Marketers

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用 Codex 或 Claude 安装复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它先审查 Skill 页面再帮你安装。

复制前请先查看来源、License 和安全提示。

项目 README

来源文件：README.md

抓取于 2026年9月9日

Ryze AI - Claude Marketing Skills

Claude Skills for Marketers

48 free skills that turn Claude into your marketing assistant: Google Ads, Meta Ads, SEO and AI visibility.

Install in 30 seconds

1. Connect the Ryze MCP (free, gives Claude your live Google Ads / Meta Ads / GA4 / Search Console data):

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp

In claude.ai or Claude Desktop: Settings → Connectors → Add custom connector → paste https://connector.get-ryze.ai/mcp. Works in Cursor and ChatGPT too. 2-minute setup guide →

2. Install the skills as a Claude Code plugin (the connector comes bundled):

claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze

Or copy them by hand:

git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/

Or download everything: all-marketing-skills.zip

Product pages: Google Ads MCP · Meta Ads MCP

3. Ask: "audit my Google Ads for wasted spend", "why did my Meta CPA go up this week", "which AI engines cite my site".

📖 Full guide: 98 Claude marketing skills, ranked by job →

Folders

  • Claude skills for Google Ads — audits, diagnostics, and optimization skills for Google (and cross-platform Google + Meta) campaigns
  • Claude skills for Meta Ads — creative fatigue, audience overlap, retargeting, and Meta-specific audits
  • Claude skills for SEO — end-to-end SEO assistant and programmatic SEO builder
  • Claude skills for AI visibility — get your brand cited by ChatGPT, Claude, Gemini, Perplexity, and AI Overviews

What's Inside

SkillWhat It Does
Google Ads AuditFind wasted spend, search term leaks, negative keyword gaps, bid strategy issues
Meta Ads AuditDetect creative fatigue, audience overlap, tracking problems, scaling opportunities
LinkedIn Ads AuditAnalyze CTR benchmarks, audience quality, lead gen form friction, budget efficiency
Reddit Ads AuditFix community targeting, creative fit, subreddit performance, bid inefficiencies
Ad Spend AllocatorGet budget reallocation recommendations across channels
A/B Test AnalyzerCalculate statistical significance and sample size requirements
Competitor TeardownAnalyze any landing page for positioning and messaging
Landing Page AuditFind conversion killers and CTA issues
UTM & Tracking GeneratorCreate consistent UTM links and GA4 event names
Email Sequence WriterWrite full nurture sequences with subject lines
Content RepurposerTurn 1 blog post into LinkedIn, Twitter, email, and video content
Programmatic SEO BuilderBuild scalable page templates with schema markup
ICP Research AssistantBuild buyer personas with pain points, objections, buying triggers
E2E SEO AssistantGet technical audits, content gaps, backlink opportunities, content briefs

Requirements

  • Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code / Cursor
  • The free Ryze MCP connector for live account data (skills also run on pasted exports)

Support

These skills are 100% free.

Need help? Contact us at hello@get-ryze.ai

Built by Ryze AI — AI that runs your paid ads

数据与 AI

高风险

  • 来源需自行核对维护者身份。
  • 未检测到明显脚本安装指令。
  • 未检测到明显外部权限要求。
  • 存在潜在风险命令，请谨慎安装。
  • 扫描发现：2 条。

Codex — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库：git clone https://github.com/irinabuht12-oss/marketing-skills.git
  3. 将 "skills/conversion-path-analysis" 文件夹复制到 Codex 的 skills 目录中。
  4. 重启 Codex 让新的 skill 生效。

Codex — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Codex 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Codex 让新的 skill 生效。

Claude Code — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库：git clone https://github.com/irinabuht12-oss/marketing-skills.git
  3. 将 "skills/conversion-path-analysis" 文件夹复制到 Claude Code 的 skills 目录中。
  4. 重启 Claude Code 让新的 skill 生效。

Claude Code — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Claude Code 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Claude Code 让新的 skill 生效。

Cursor — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库：git clone https://github.com/irinabuht12-oss/marketing-skills.git
  3. 将 "skills/conversion-path-analysis" 文件夹复制到 Cursor 的 skills 目录中。
  4. 重启 Cursor 让新的 skill 生效。

Cursor — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Cursor 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Cursor 让新的 skill 生效。

GitHub Copilot — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库：git clone https://github.com/irinabuht12-oss/marketing-skills.git
  3. 将 "skills/conversion-path-analysis" 文件夹复制到 GitHub Copilot 的 skills 目录中。
  4. 重启 GitHub Copilot 让新的 skill 生效。

GitHub Copilot — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 GitHub Copilot 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 GitHub Copilot 让新的 skill 生效。

Windsurf — Git Clone 安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 克隆仓库：git clone https://github.com/irinabuht12-oss/marketing-skills.git
  3. 将 "skills/conversion-path-analysis" 文件夹复制到 Windsurf 的 skills 目录中。
  4. 重启 Windsurf 让新的 skill 生效。

Windsurf — 手动复制安装

  1. 安装前请先查看来源仓库和风险报告。
  2. 从源仓库下载 SKILL.md 及相关文件。
  3. 在 Windsurf 的 skills 目录中创建新文件夹。
  4. 将所有 skill 文件复制到新文件夹中。
  5. 重启 Windsurf 让新的 skill 生效。
查看 SKILL.md 原文
name: conversion-path-analysis
description: Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.
metadata:
  platform: Google and Meta

16/ Conversion Path Analysis — Google + Meta

What it does

Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments.

How it works

Claude analyzes your conversion data, assisted conversions, and multi-touch paths to show the full journey. It looks at first-touch vs last-touch attribution, identifies common paths (e.g., Meta prospecting → Google brand → conversion), and flags where users are falling out of the funnel at higher-than-expected rates.

Practical example

Your ecommerce account shows that 62% of conversions involve 2+ touchpoints. The most common path is Meta prospecting ad → Google branded search → purchase. But Claude also discovers that users who see a Meta retargeting ad between those two steps convert at 3.2x the rate. Meanwhile, users who click PMax ads rarely convert on the first visit and almost never return — suggesting PMax is driving low-intent traffic. Claude recommends increasing retargeting budget for Meta-sourced traffic and re-evaluating PMax targeting.

What you get back

  • Most common conversion paths ranked by volume and conversion rate
  • Average time to conversion by path and audience segment
  • Drop-off points in the funnel with estimated revenue impact
  • Campaign-level contribution at each funnel stage (awareness, consideration, conversion)
  • Recommendations for budget and targeting adjustments based on path analysis

When to use it

  • When attribution feels murky and you need to understand the actual user journey
  • Before making budget cuts to understand which "low-performing" campaigns assist conversions elsewhere
  • When conversion lag is long (B2B, high-ticket ecommerce) and last-click data misleads
  • During multi-channel strategy reviews

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

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